The Complete, Insider's Guide to Associate & Affiliate Programs
Written by Declan Dunn
For Internet Merchants --
What You Must Know To Create An Online Reseller Channel and a Steady Stream of New Prospects
Click here to order
"You've written the "must-have" book for anyone planning to set up an associate program. I love all those concrete, specific examples and how-to advice. I'll give it a highly recommended."
-- Allan
Gardyne, AssociatePrograms.com
How One Company Turned 100,000 Web Site Links to Sales
If you are selling, or planning to sell, any product or service on the Internet, then this guide could prove to be
vitally important to your future. Here's why:
A powerful, new marketing tool is emerging on the Internet. Called affiliate networks, it lets other Web Sites do the
marketing for you. Instead of paying for an ad, like a banner, you pay for the result -- the sale.
The most famous example is Amazon.com. If you have ever clicked on one of its sales links and bought a book, you already
know how easy it is. You get the book, the Web Site gets paid for the sale, and Amazon.com adds another customer to its
multi-million dollar business.
Amazon.com's program is just one of thousands on the Internet, selling everything from vitamins to automobiles. This trend will
directly impact your business:
"By 2002, 25 percent of the expected $37.5 billion in Internet retail sales, not including autos, will have
originated on affiliate sites."
-- Nicole Vanderbilt, Jupiter Communications
What is an Affiliate Program?
Affiliate programs are the sales channels of the Internet. High traffic sites generate loyal visitors. Sales "territories"
of the Internet are evolving, based on special interests instead of physical location. Let's define it exactly:
Affiliate Programs: Targeting a customer base and the Web Sites they visit, a business sets up an Internet sales
system. The consumer moves from a special interest Web Site to a point of sale at the affiliate provider's Web Site. These are
called affiliate and associate programs, resellers, revenue sharing programs, per inquiry, per clickthrough, bounty, or per
sale commissions.
Affiliate programs make it easy for your customer to find you through high traffic, niche Web Sites. In exchange for sending
you customers, the affiliate receives a commission for each purchase they generate. In order to create your affiliate
network now, you must understand the three keys to setting up your own program:
KEY 1
Target The Best Affiliates For Your Program and Reward Them Well
Hordes of affiliates do not always translate into sales. Just because it is famous, Amazon.com's program may not be right for
your business. In this guide you will learn how to quickly tailor your own affiliate program. Focus on thousands of sales, not
just on thousands of affiliates.
KEY 2
20 Percent of Your Affiliate Network Will Generate 80 Percent of Your Sales
To get as many customers as you can handle, you need to select the best Web Sites. Put yourself in the shoes of the affiliate;
what do they need to easily work with you? What type of payment will make it worth their while?
When you take advantage of this guide, you will gain access to action plans and marketing techniques that can also help your
affiliates succeed. Empower your sales force now by showing them how to position your products and services for optimal profits.
Also discover how to get the most value from the 80% who do not sell!
KEY 3
All things being equal, the simplest solution is the best way to profit on your affiliate investment.
Make the whole process as simple as possible. Create a targeted, commission sales link that pays the Web Site owner for
each product or service their visitor gets at your Web Site.
Go where your customers are, and make it easy for them to find you by rewarding your affiliates.
How To Put These Keys Into Action
Read the rest of this article HERE.
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Complete, Insider's Guide to Associate & Affiliate Programs
